I recently discovered that my business puts me in a completely unique position.

B2IWAB not B2B nor B2C

This rather unique position is very powerful.
Think about it from a normal sales perspective. Marketing's purpose is to generate leads, then someone has to go out and talk to these leads to see if they are truly prospects. Finally the prospects must be turned into customers.

In most business, even in as a solopreneur, these functions have to be performed.

What if you, instead, sold a service with an associated product. And that service was one with a built in repeat requirement. Now we're talking about some real earning potential.

The primary question that is most often forgotten is, who is my customer? In my world my customer is a stylist. Stylists almost always work in a salon (there are a few exceptions) and because they are in teh salon they are easy to find. I call on Salons every day.

Therefore my client is an individual who works within a business, is easy to reach, understands that they need the service I provide, and are literally waiting for me to come in.

It's a great business.